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This lighthearted commissioned project presents characters that remind us of various movie characters from the 80s and 90s culture. They're cheeky, witty, and provocative - three words to define this bold campaign for Vintage Frames. This project provides a perfect example of how a campaign can be memorable, targeting the right audiences and executing a simple idea in the right way. This creative yet straightforward concept enabled our team to produce four prints and four 15-second videos in less than a day.
Our piece for Échelles Magazine's third edition explores the world of Coca-Cola and takes a unique perspective on the iconic brand. Rather than focusing solely on the dominant visual elements such as the label and logo, we shifted our attention to the brand's lesser-known elements such as its ingredients and less recognizable branding. By giving these elements equal importance, we sought to challenge traditional perceptions and evoke new levels of value and weight. Our project invites viewers to consider the power of perspective and whether an icon's reverence can persist when viewed from a different angle. Join us on this journey of exploration and discover new ways of seeing the world around us.
