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The TS-05 campaign taps into the nostalgia of the 1980s and 1990s TV infomercials. Bill Bobson, a fictional character, announces the launch of a new product with a machine that allows its users to tell their darkest secrets. If you're lucky, you might get the "Secrecy Study Report," a collection of secrets from their current users. This campaign is exciting because it touches on privacy in this era of social media and finds its product in the form of a limited-edition art book featuring work from internationally acclaimed contemporary artists. This campaign has it all and was made possible by our fantastic team. It includes everything from concept development, character design, industrial design, copywriting, video production, CGI, and more.
Our team created a humorous commercial for Dr. Pepper featuring identical twins whose responses to an off-camera interviewer are nearly identical until one is presented with a can of Dr. Pepper, prompting a transformation that humorously plays on the brand's slogan, "Always one of a kind." The commercial pokes fun at the concept of individuality while highlighting the delicious taste of Dr. Pepper, resulting in a visually engaging and cohesive work that effectively incorporates the brand's message. We are proud to have created a memorable viewing experience that blends humor with a nod to the brand's slogan.
