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The TS-05 campaign taps into the nostalgia of the 1980s and 1990s TV infomercials. Bill Bobson, a fictional character, announces the launch of a new product with a machine that allows its users to tell their darkest secrets. If you're lucky, you might get the "Secrecy Study Report," a collection of secrets from their current users. This campaign is exciting because it touches on privacy in this era of social media and finds its product in the form of a limited-edition art book featuring work from internationally acclaimed contemporary artists. This campaign has it all and was made possible by our fantastic team. It includes everything from concept development, character design, industrial design, copywriting, video production, CGI, and more.
Our piece for Échelles Magazine's third edition explores the world of Coca-Cola and takes a unique perspective on the iconic brand. Rather than focusing solely on the dominant visual elements such as the label and logo, we shifted our attention to the brand's lesser-known elements such as its ingredients and less recognizable branding. By giving these elements equal importance, we sought to challenge traditional perceptions and evoke new levels of value and weight. Our project invites viewers to consider the power of perspective and whether an icon's reverence can persist when viewed from a different angle. Join us on this journey of exploration and discover new ways of seeing the world around us.
