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The TS-05 campaign taps into the nostalgia of the 1980s and 1990s TV infomercials. Bill Bobson, a fictional character, announces the launch of a new product with a machine that allows its users to tell their darkest secrets. If you're lucky, you might get the "Secrecy Study Report," a collection of secrets from their current users. This campaign is exciting because it touches on privacy in this era of social media and finds its product in the form of a limited-edition art book featuring work from internationally acclaimed contemporary artists. This campaign has it all and was made possible by our fantastic team. It includes everything from concept development, character design, industrial design, copywriting, video production, CGI, and more.
The PDT Secrecy Study Report Vol.1 is an amalgamation of dystopian conceptual art, fashion, satirical storytelling, and staged photographs. The theme of secrecy pervades our art book. This subject is accentuated with the inclusion of a poster depicting our fictional TS-05 device – a machine that listens to and exposes the secrets of those who use it. Our museum-quality art book is one of a kind. There are only 200 available, each authenticated with a stamp of the edition number. Each page is expertly crafted – from material to subject matter. Satirical art storytelling, eccentric characters, contemporary and dystopian art from acclaimed artists fill the 148-page folio.
