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The Jaded Generation
The Jaded Generation
There were a handful of creative minds behind this high-end-looking production. PDTSTUDIO offers a ton of services, including creating editorial quality content. This project perfectly balances elegance and grittiness while showcasing natural beauty. A European-inspired image treatment: retouching is used minimally, preserving the organic look and unprocessed feel this editorial offers. This series's contrasting use of creative typography and photography is almost poetic. You are carefully guided through this story, with a sense of mystery that accompanies it.
This project was made possible thanks to the talent and collaboration of Jean Malek, Michael Goyette, Folio Montreal, Deidre Driscoll, Jade Cholette, and Roland Cody Larocque.
Our team created a humorous commercial for Dr. Pepper featuring identical twins whose responses to an off-camera interviewer are nearly identical until one is presented with a can of Dr. Pepper, prompting a transformation that humorously plays on the brand's slogan, "Always one of a kind." The commercial pokes fun at the concept of individuality while highlighting the delicious taste of Dr. Pepper, resulting in a visually engaging and cohesive work that effectively incorporates the brand's message. We are proud to have created a memorable viewing experience that blends humor with a nod to the brand's slogan.
