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The Jaded Generation
The Jaded Generation
There were a handful of creative minds behind this high-end-looking production. PDTSTUDIO offers a ton of services, including creating editorial quality content. This project perfectly balances elegance and grittiness while showcasing natural beauty. A European-inspired image treatment: retouching is used minimally, preserving the organic look and unprocessed feel this editorial offers. This series's contrasting use of creative typography and photography is almost poetic. You are carefully guided through this story, with a sense of mystery that accompanies it.
This project was made possible thanks to the talent and collaboration of Jean Malek, Michael Goyette, Folio Montreal, Deidre Driscoll, Jade Cholette, and Roland Cody Larocque.
Producing stills or videos for clients is expected in this industry. Why not create the product as well? We take pride in investing our energy in tackling new horizons and giving our team the creative freedom they crave. This project is a prime example of our creative independence. We wanted to create clothes for our quirky audience and set the product's tone and visual campaign. Not only are crop tops inspired by 90s American gangster rap culture, but they also serve as a fashion beacon for those who crave individuality.
