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FidoXPride
FidoXPride
Our studio had the privilege of directing and photographing Fido mobile phone company's "We Are All Proud" campaign, which celebrates the 50-year anniversary of the Stonewall Inn uprising by featuring inspiring LGBTQ2S+ trailblazers Michael Sam, Brooke Lynn Hytes, Kaitlyn Alexander, and Tranna Wintour. This campaign highlights the values of courage, boldness, vulnerability, and authenticity that the LGBTQ2S+ community embodies, inspiring others to embrace these principles. We are honoured to have contributed to a campaign that champions inclusivity and acceptance, reminding us that we can all take pride in our differences.
What did we work on?
Film Directing, Photography & Post-Production
Our team - consisting of Jean Malek, Simon Corriveau, Melanie Lapointe, Derek Brandscomb and Alt - made this project possible through their exceptional work.
The visual representation created for this duo's artistic endeavor evokes emotions through a simple but impactful series of motion and still images. These images enhance the meaning and message behind the duo's musical compositions, which address the issues of economic and social inequalities as well as violence in our society. The use of artisanal printing techniques and attention to detail heightens the emotional impact of the work. Our team was able to produce substantial visual content for social media platforms within a limited budget, showcasing creativity and production expertise. The end-result is a visually striking and emotionally charged series of images that effectively conveys the message of the duo's music.
