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FidoXPride
FidoXPride
Our studio had the privilege of directing and photographing Fido mobile phone company's "We Are All Proud" campaign, which celebrates the 50-year anniversary of the Stonewall Inn uprising by featuring inspiring LGBTQ2S+ trailblazers Michael Sam, Brooke Lynn Hytes, Kaitlyn Alexander, and Tranna Wintour. This campaign highlights the values of courage, boldness, vulnerability, and authenticity that the LGBTQ2S+ community embodies, inspiring others to embrace these principles. We are honoured to have contributed to a campaign that champions inclusivity and acceptance, reminding us that we can all take pride in our differences.
What did we work on?
Film Directing, Photography & Post-Production
Our team - consisting of Jean Malek, Simon Corriveau, Melanie Lapointe, Derek Brandscomb and Alt - made this project possible through their exceptional work.
Our piece for Échelles Magazine's third edition explores the world of Coca-Cola and takes a unique perspective on the iconic brand. Rather than focusing solely on the dominant visual elements such as the label and logo, we shifted our attention to the brand's lesser-known elements such as its ingredients and less recognizable branding. By giving these elements equal importance, we sought to challenge traditional perceptions and evoke new levels of value and weight. Our project invites viewers to consider the power of perspective and whether an icon's reverence can persist when viewed from a different angle. Join us on this journey of exploration and discover new ways of seeing the world around us.
