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Our piece for Échelles Magazine's third edition explores the world of Coca-Cola and takes a unique perspective on the iconic brand. Rather than focusing solely on the dominant visual elements such as the label and logo, we shifted our attention to the brand's lesser-known elements such as its ingredients and less recognizable branding. By giving these elements equal importance, we sought to challenge traditional perceptions and evoke new levels of value and weight. Our project invites viewers to consider the power of perspective and whether an icon's reverence can persist when viewed from a different angle. Join us on this journey of exploration and discover new ways of seeing the world around us.
Deidre Driscoll
The visual representation created for this duo's artistic endeavor evokes emotions through a simple but impactful series of motion and still images. These images enhance the meaning and message behind the duo's musical compositions, which address the issues of economic and social inequalities as well as violence in our society. The use of artisanal printing techniques and attention to detail heightens the emotional impact of the work. Our team was able to produce substantial visual content for social media platforms within a limited budget, showcasing creativity and production expertise. The end-result is a visually striking and emotionally charged series of images that effectively conveys the message of the duo's music.
