Our website does not support horizontal orientation on mobile devices. Please switch to a vertical orientation to optimize your browsing experience.
Our piece for Échelles Magazine's third edition explores the world of Coca-Cola and takes a unique perspective on the iconic brand. Rather than focusing solely on the dominant visual elements such as the label and logo, we shifted our attention to the brand's lesser-known elements such as its ingredients and less recognizable branding. By giving these elements equal importance, we sought to challenge traditional perceptions and evoke new levels of value and weight. Our project invites viewers to consider the power of perspective and whether an icon's reverence can persist when viewed from a different angle. Join us on this journey of exploration and discover new ways of seeing the world around us.
Deidre Driscoll
Our team created a humorous commercial for Dr. Pepper featuring identical twins whose responses to an off-camera interviewer are nearly identical until one is presented with a can of Dr. Pepper, prompting a transformation that humorously plays on the brand's slogan, "Always one of a kind." The commercial pokes fun at the concept of individuality while highlighting the delicious taste of Dr. Pepper, resulting in a visually engaging and cohesive work that effectively incorporates the brand's message. We are proud to have created a memorable viewing experience that blends humor with a nod to the brand's slogan.
