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Our piece for Échelles Magazine's third edition explores the world of Coca-Cola and takes a unique perspective on the iconic brand. Rather than focusing solely on the dominant visual elements such as the label and logo, we shifted our attention to the brand's lesser-known elements such as its ingredients and less recognizable branding. By giving these elements equal importance, we sought to challenge traditional perceptions and evoke new levels of value and weight. Our project invites viewers to consider the power of perspective and whether an icon's reverence can persist when viewed from a different angle. Join us on this journey of exploration and discover new ways of seeing the world around us.
Deidre Driscoll
The PDT Secrecy Study Report Vol.1 is an amalgamation of dystopian conceptual art, fashion, satirical storytelling, and staged photographs. The theme of secrecy pervades our art book. This subject is accentuated with the inclusion of a poster depicting our fictional TS-05 device – a machine that listens to and exposes the secrets of those who use it. Our museum-quality art book is one of a kind. There are only 200 available, each authenticated with a stamp of the edition number. Each page is expertly crafted – from material to subject matter. Satirical art storytelling, eccentric characters, contemporary and dystopian art from acclaimed artists fill the 148-page folio.
