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Producing stills or videos for clients is expected in this industry. Why not create the product as well? We take pride in investing our energy in tackling new horizons and giving our team the creative freedom they crave. This project is a prime example of our creative independence. We wanted to create clothes for our quirky audience and set the product's tone and visual campaign. Not only are crop tops inspired by 90s American gangster rap culture, but they also serve as a fashion beacon for those who crave individuality.
Our team created a humorous commercial for Dr. Pepper featuring identical twins whose responses to an off-camera interviewer are nearly identical until one is presented with a can of Dr. Pepper, prompting a transformation that humorously plays on the brand's slogan, "Always one of a kind." The commercial pokes fun at the concept of individuality while highlighting the delicious taste of Dr. Pepper, resulting in a visually engaging and cohesive work that effectively incorporates the brand's message. We are proud to have created a memorable viewing experience that blends humor with a nod to the brand's slogan.
