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Producing stills or videos for clients is expected in this industry. Why not create the product as well? We take pride in investing our energy in tackling new horizons and giving our team the creative freedom they crave. This project is a prime example of our creative independence. We wanted to create clothes for our quirky audience and set the product's tone and visual campaign. Not only are crop tops inspired by 90s American gangster rap culture, but they also serve as a fashion beacon for those who crave individuality.
Our studio collaborated with WWF Canada on their innovative "Deadly Flora" campaign, aimed at shedding light on the harmful effects of plastic plants on the environment. In partnership with TAXI Montreal, we produced captivating still life photography, videos, and original music for the campaign. The "Deadly Flora Exhibit" was displayed in a botanical garden, where visitors were presented with herbariums showcasing the toxicity of plastic plants. We were thrilled to support such an important cause and contribute to raising awareness about the global plastic crisis. Our team utilized our artistic vision and creative skills to create content that aligned with the campaign's message and effectively communicated its urgency.
